Bathurst & Bloor : Aveda Eaton Centre Walk for Water Fundraiser

Last weekend I went to a fundraising party hosted by the staff at Aveda Eaton Centre. The event was to raise money and awareness for the 2013 Aveda Earth Month project. The month of fundraising and promoting culminates in the nation-wide Walk for Water on April 22 2013. This Earth Day, Aveda employees and friends in 16 cities across Canada will walk 6km in the hope of improving clean water and sanitation conditions across the globe. 6km is the average distance a person in East Africa must walk to access clean water.

Last year, the Aveda campaign raised over $529 000 for WaterCan, a Canadian charity dedicated to hygiene education, sanitation, and improved access to clean water. This year, they've up their game and hope to raise $590 000 by the end of April. So far, the project has generated $135 456.07, with the main event still to come.

Walk for Water Toronto will begin and end on April 22 at the Aveda Institute : 125 King Street East.

To donate or to register as a participant in the Water for Water visit www.iwalkforwater.ca or stop by your local Aveda Salon or retail store.